Friday, September 12, 2008

High Quality Free Targeted Traffic in Just 4 Steps

You had a great looking website, you worked the hell out on crafting the perfect product but soon you found that there are no takers. This is one of the most common frustrations that a webmaster gets while trying to get quality traffic. It is quite true that paid advertising yields great results but obviously you have to shell out a good sum of money to get the traffic. There have been a lot of discussion, articles, talk on various websites, forums and blogs on traffic building techniques but all the techniques only create greater confusion in the webmaster's mind. Following a single technique with dedication would often produce better results than not.

If you would ask what is the best single technique that would prove to be most effective for my business? Then, with my 7 years of experience in SEO, I would answer - tell people about your product or service and they will come to you. The more people know about what you provide, the better would be the response for the same. As I mentioned above to tell people, advertising is thought of as the sole medium. This isn't totally true, yet another way that can give you quality free traffic day after day is by writing articles. You might already know this, but as I said may be you did not put adequate attention and dedication.

I would try to explain a quick 4 step process that would guarantee high quality targeted traffic to your website. These steps might require at least 10 iterations. The more iterations, the more better, the more traffic!

The 4 Step Traffic Building Model

1. Researching keywords

It is very important to know which keywords would aid you in your quest and prove to be the most effective ones. Researching keywords is not as difficult as it earlier used to be. If the title of this article says Free Targeted Traffic then I won't tell you about wordtracker (paid keyword researcher tool) instead I would like to talk about free options. I used to use Google AdWords Tool ( but the other day I found out a nifty tool that lets you see how many people search for your keyword on a monthly basis. The tool is named Spacky and can be found at Dumb name... really but an awesome tool (somehow their slogan says the same). The spacky tool lets you see how many people search for a particular keyword on Yahoo, Google or Microsoft Network. If this tool is used in conjunction with the Google AdWords Tool, you have your keyword research done.

2. Creating an effective article title

After you have researched your keywords, you need to form a effective catchy title which would include the keywords. Make sure you don't get over enthusiastic and create an all keyword title. Try to be rational in your approach. For example, if you are a children clothing selling company and your researched keywords are clothes for children, child clothes, cheap child clothes, funky child clothes, birthday child clothes, etc; you can make a title like Cheap and Funky Children Clothes. You can cover other keywords in different titles (when you iterate the 4 step traffic building process)

3. Writing your article

This is the most important aspect of the traffic building process, so you would need to be very careful on this. So, you have the right keywords, you have the right title and now it's time to write the right article. To write an effective article, make sure what your title says is reflected in your article, make sure you cover all your primary keywords and try to add related ones too. This would ensure you pass Google's Latent Semantic Indexing (LSI) technology. Now, the most important thing you should keep in mind is that you need to be very professional while writing your article. Try to write in a way that is easily understood by readers and would influence them into clicking your link whilst trying to maintain the quality of writing. You need to actually guide them about the title you have prepared rather than keeping just selling in mind. If you are successful with this, 90% of your job is done.

4. Submitting your article

I would immediately like to warn you about automated submission tools. These tools would provide a dirty way for you to provide your article to thousands of article directory based websites but it won't give you the natural credibility of creating your own account and submitting manually. You get the picture - create an author account, select proper category for your article, paste your article and submit it - totally manually. If you have an account you can always return back and submit more articles. This would give you more credibility through the website's perspective as well as will help you create a substantial article base which would in turn bring you high quality targeted traffic.
As I mentioned above to be successful in this pursuit you need to repeat these 4 steps as many times as possible and write as many articles as possible related to your business service or product. Remember; don't expect things to happen all of a sudden, a formalized, proper and dedicated approach would surely ensure that your efforts are paid off. The best thing about this process is that you get traffic month after month repeatedly with just one stretch of work.
A few list of sites you can submit your articles to:


Make sure, you tweak and change your article just a little bit for each article submission site. So, your article would be different for each site and your chances of one of them getting ranked, would be higher.

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